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Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

1. A client has integrated data from Facebook Ads. Twitter ads, and Google ads in marketing Cloud intelligence. For each data source, the source, the data follows a naming convensions as ...
Facebook Ads Naming Convention - Campaign Name:
CampID_CampName#Market_Object#object#targetAge_TargetGender
Twitter Ads Naming Convention- Media Buy Name
MarketTargeAgeObjectiveOrderID
Google ads Naming Convention-Media Buy Name:
Buying_type_Market_Objective
The client wants to harmonize their data on the common fields between these two platforms (i.e. Market and Objective) using the Harmonization Center. Given the above information, which statement is correct regarding the ability to implement this request?
wet Me - Given the above information, which statement i 's Correct regarding the ability to implement this request?

A) it is not possible to do this, as the naming conventions are different
B) The client will be able to do this and it will require building three patterns.
C) The client Wi-Fi be able to harmonize only Google Ads and Twitter Ads, as Facebook Ads naming convention contains mufti delimiters.
D) This is not possible as the naming conventions are in different fields (Campaign Name and Placement Name)

2. An implementation engineer has been asked to perform QA for a standard file ingestion, done by the client.
The source file that was ingested can be seen below:

The number of rows added to this data stream is 3. What could have led to this discrepancy?

A) All fields are mapped except for the Media Buy Name.
B) All fields are mapped except for the Media Buy Key.
C) All fields are mapped except for the Creative Name
D) All fields are mapped except for the Campaign Key

3. A client's data consists of three data streams as follows:
Data Stream A:

The data streams should be linked together through a parent-child relationship.
Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.
The client would like to have a "Site Revenue" measurement.
This measurement should return the highest revenue value per Site, for example:
For Site Key 'SK_C_2', the "Site Revenue" should be $7.00.
When aggregated by date, the "Site Revenue" measurement should return the total sum of the results of all sites.
For example:
For the date 1 Apr 2020, "Site Revenue" should be $11.00 (sum of Site Revenue for Site Keys 'SK_C_1' ($4.00) and 'SK_C_2' ($7.00))

Which options will yield the desired result;

A) Option #2 & Option #4
B) Option #2 & Option #3
C) Option #1 & Option #3
D) Option #1 & Option #4

4. What is the relationship between "Media Buy Key" and "Campaign Key"?

A) One-to-one
B) Many-to-many
C) One-to-many (one Media Buy Key has many Campaign Keys)
D) Many-to-one (one Campaign Key has many Media Buy Keys)

5. Which three entities and/or functions can be used in an expression when building a calculated dimension?

A) Calculated dimensions
B) The VLOOKUP function
C) Mapped measurements
D) Mapped dimensions
E) The EXTRACT function

Solutions: