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Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

1. An implementation engineer is requested to extract the second position
of the Campaign Name values.
The Campaign values consist of multiple delimiter types, as can be
seen in the following example:
Campaign Name: Ad15X2w&Delux_wal90
Desired value: Delux
Which three harmonization methods will achieve the desired outcome?

A) Calculated Dimensions
B) Patterns
C) Mapping formula
D) Data Fusion
E) Vlookup 0

2. What is the relationship between "Media Buy Key" and "Campaign Key"?

A) One-to-one
B) Many-to-many
C) One-to-many (one Media Buy Key has many Campaign Keys)
D) Many-to-one (one Campaign Key has many Media Buy Keys)

3. A client created a new KPI: CPS (Cost per Sign-up).
The new KIP is mapped within the data stream mapping, and is populated with the following logic: (Media Cost) / Sign-ups) As can be seen in the table below, CPS was created twice and was set with two different aggregations:

From looking at the table, what are the aggregation settings for each one of the newly created KPIs?

A)

B)

C)

D)

4. A client's data consists of three data streams as follows:
Data Stream A:

* The data streams should be linked together through a parent-child relationship.
* Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.
How should the "Override Media Buy Hierarchies" checkbox be set in order to meet the client's requirements?

A) It should be checked in Data Stream C
B) It should not be checked in any of the three Data Streams.
C) It should be checked in Data Stream B
D) It should be checked in Data Stream A

5. What are unstable measurements?

A) Measurements for which Aggregation Settings are set as 'Not Auto' and Granularity is set as 'Not Empty'.
B) Measurements for which Aggregation Settings are set as 'Not Auto' and Granularity is set as 'None'.
C) Measurements that are set with the LIFETIME aggregation function
D) Measurements for which Aggregation Settings are set as 'Auto' and Granularity is set as 'None'.

Solutions: