2023 Easily pass Marketing-Cloud-Personalization Exam with our Dumps & PDF Test Engine
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NEW QUESTION 32
A marketer would like to display the most common products purchased by previous buyers along with the main item on a product page, which ingredient would they need to use in the recipe?
- A. Trending
- B. Co-Buy
- C. Similar Items
- D. Co-Browse
Answer: B
NEW QUESTION 33
How does IS define web template?
- A. The events and behavior of what will be captured on the websites
- B. A repeatable framework used to create a web campaign
- C. A google Chrome Extension
- D. An area on your site that a developer has configured.
Answer: B
NEW QUESTION 34
Where can a developer access pre-built Global Templates?
- A. View List Template option in the Launcher
- B. From code examples in developer docs
- C. From the Templates list when building a campaign
- D. Templates menu under the web Campaign menu in the U
Answer: D
NEW QUESTION 35
Which user attribute data types are supported in the identity system?
- A. String
- B. String and integer
- C. Multistring
- D. String and Multistring
Answer: A
NEW QUESTION 36
What are two ways to populate the interaction studio catalog? [check]
- A. Third-party integration
- B. Web sdk
- C. Email pixel
- D. ETL Feed
Answer: B,D
NEW QUESTION 37
What is the salesforce point of view for end to end flow of data for real-time personalization within interaction studio? [Check]
- A. Know, understand, personalise, engage, analyse
- B. Identify, understand, decide, act, analyse
- C. Profile, insight, understand, act, analyse
- D. Data-in, understand, engage, data-out, analyse
Answer: B
NEW QUESTION 38
Which ingredient shows a visitor products or content based on a 'people like me' algorithm?
- A. Trending
- B. Collaborative Filtering
- C. Similar Items
- D. Co-Browse
Answer: B
NEW QUESTION 39
What is the interaction studio terminology for the collection of products and content as well as related categories and tags - such as brand, gender, style, keyword and author?
- A. Catalog
- B. Channel
- C. Directory
- D. Dimensions
Answer: D
NEW QUESTION 40
What are the components of an interaction studio web campaign? [check]
- A. Email capture, homepage, and product requisite
- B. Configured recipe, visitor profile, and content window
- C. Experience, template, and content Zone
- D. Affinity, infobard and attribution window
Answer: C
NEW QUESTION 41
ETL feeds must follow explicit specifications and require which type of file format?
- A. JSON
- B. Text
- C. Binary
- D. CSV
Answer: D
NEW QUESTION 42
A brand wants to do an ad-hoc export of a new user-defined attributes, what option would they choose?
- A. The option to send segment date to Marketing Cloud
- B. The option to include all custom fields on a segment export
- C. The option to exclude anonymous fields on a segment export
- D. The option to include built-in fields on a segment export
Answer: B
NEW QUESTION 43
What can you learn from segment compare on the segment detail tab?
- A. To view individual users that are part of the segment
- B. To understand what campaign use the segment for targeting
- C. To compare users, engagement activity and other actions across segments displayed
- D. To understand view time purchases attributes revenue by category
Answer: C
NEW QUESTION 44
A business user created a segment to track everyone that has looked at the homepage today. How long does it take for a web visitor to join the ..... After viewing the homepage?
- A. Immediate
- B. Immed
Answer: A
NEW QUESTION 45
Which development language is used to code the sitemap?
- A. Javascript
- B. Python
- C. Ampscript
- D. jQuery
Answer: A
NEW QUESTION 46
If a developer needs to test a website where a beacon from a different dataset has been deployed, which feature of the Evergage Launcher needs to be enabled to simulate?
- A. Inject SDK
- B. Developer tools
- C. Campaign Debugger
- D. Force SDK URL
Answer: D
NEW QUESTION 47
What attribute and value is passed in the event API request for returning server sidecampaigns? [check]
- A. Server side = true
- B. Server side are always returned
- C. Source = Server
- D. Server Side messages = 1
Answer: C
NEW QUESTION 48
Which scenario is a valid interaction studio use case?
- A. Machine learning driven insights within a customer database
- B. Recommendations in email which are personalized at open time
- C. Recommendations in email which are personalised at send time
- D. Behavioural targeting with 3rd party audience data
Answer: B
NEW QUESTION 49
Event API requests are made using what two content types (select 2)?
- A. Form URL encoded
- B. XML
- C. CSV
- D. JSON
Answer: A,D
NEW QUESTION 50
What are the three types of mobile campaigns a business user can create in IS?
- A. SMS Text Message
- B. In-App Notification
- C. JSON Data A
- D. Browser Notification
- E. Push Message
Answer: B,E
NEW QUESTION 51
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