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Salesforce EEB101 Exam Syllabus Topics:

Salesforce Email Essentials (EEB101) Sample Questions:

1. Northern Train Outfitters (NTO) specializes in delivering snack boxes to its members. NTO offers a 90-day trial on the snack boxes. NTO would like to send out a series of emails to educate and remind members to purchase the snack box subscription before the 90-day trial ends. Which tool is recommended for this scenario?

A) Guided Send
B) Triggered Emails
C) Automation Studio
D) Playbooks

2. A marketing team needs to narrow down a customer population of several million subscribers based on eCommerce order details, and rapidly explore the data to find appropriate segments. How can segmentation with this scenario be accomplished?

A) Profile Attributes
B) Data Extract Activity
C) Audience Builder
D) Drag and Drop Segmentation

3. A marketer wants to ensure that customers on a list want to be email subscribers. Additionally, the marketer wants to minimize the number of invalid email addresses on the list, and add a level of security when using Web Collect functionality. What is the optimal way to accomplish this task?

A) Configure Web Collect to return an error message for any email address that does not conform to standard conventions
B) Send a welcome email to subscribers within 24 hours that includes a link to the website, a link to the terms and conditions page, and a customer service number
C) Add new subscribers to an automated engagement campaign, and then send a series of welcome emails based on their opens and clicks
D) Create a double opt-in campaign that requires subscribers to confirm their email address by clicking a link in an email they receive after subscribing via Web Collect

4. When creating a custom email with the HTML Paste Editor, which feature can be inserted into the HTML code by using the Insert Tools? (Choose 2)

A) Physical Mailing address
B) Link tooltips
C) Stored Content Boxes
D) Email Open Tracking

5. Northern Train Outfitters wants to make sure that a First Name and Last Name are always included when importing subscribers to a data extension. How can a marketer ensure that subscribers are imported with data in both of these fields?

A) Set up a default value for the column
B) Check the Nullable property for the First Name and Last Name columns
C) Ensure the Nullable property is unchecked for the First Name and Last Name columns
D) Make the First Name and Last name columns Primary Keys

Solutions: