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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. What are Smarter Commerce 'Service' offerings focused on?

A) Up-sell potential via call center interaction.
B) Integrating the supply chain in order to support the call center.
C) Driving the customer to the call center sales channel.
D) Flawless service across all customer interactions to anticipate needs and maintain loyalty.

2. Which of the following complete the sentence; Smarter Commerce Offerings

A) must be deployed in conjunction with each other for maximum benefit
B) may not be deployed in conjunction with existing ERP systems
C) can be deployed together, or independently, based on business need
D) must be deployed in a prescribed order, based on technical requirements

3. One key capability required for effective service delivery scheduling is?

A) Multi-channel selling
B) Network optimization
C) Cross-docking to achieve supply chain service levels
D) Cross-partner coordination/ management

4. The web marketing continuous optimization platform can drive which of the following capabilities?

A) Optimize paid search advertising.
B) Automate customer recommendations based on LIVE profile.
C) Target through online advertisements based on interaction history.
D) All of the above.

5. Which one is the key driver that is central to the Smarter Commerce strategy?

A) The reduced impact of mass marketing.
B) The need to drive optimization in the selling process.
C) The empowered customer.
D) The interconnected supplier network.

Solutions: