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Pegasystems PEGAPCMC80V1_2019 Exam Syllabus Topics:

SectionObjectives
Topic 1: Reporting and Analytics- Campaign performance measurement
  • 1. KPIs and metrics tracking
    • 2. Optimization of customer interactions
      Topic 2: Pega Customer Decision Hub Overview- Real-Time Customer Decisioning
      • 1. Interaction history and context data usage
        • 2. Event-driven decisioning concepts
          - Next-Best-Action (NBA) Framework
          • 1. Engagement policies and strategies
            • 2. Action prioritization and arbitration
              Topic 3: Customer Data and Segmentation- Segmentation techniques
              • 1. Propensity and scoring models usage
                • 2. Real-time vs batch segmentation
                  - Data integration concepts
                  • 1. Customer profile management
                    • 2. Data flows into decisioning engine
                      Topic 4: Pega Marketing Campaign Management- Offer and treatment management
                      • 1. Eligibility and suitability rules
                        • 2. Offer creation and governance
                          - Campaign design and execution
                          • 1. Audience segmentation and targeting
                            • 2. Campaign lifecycle management

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