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Salesforce AP-214 Exam Syllabus Topics:

Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:

1. How does Interaction Studio unify anonymous and known identities?

A) Interaction Studio synchronizes anonymous and known profiles once a day based on online traffic and data from offline sources
B) Interaction Studio monitors identifying information, then uses deterministic matching to determine if two or more profiles represent the same identity.
C) Interaction Studio uses probabilistic matching to determine if two or more profiles represent the same identity
D) Interaction Studio uses third party software to match anonymous and known identities

2. What happens when a paused journey is resumed?

A) Wait durations start over for each contact
B) Wait durations are extended by the length of time the journey was paused
C) All contacts who were in Wait steps immediately proceed to the next activity
D) Users can choose whether or not to extend Wait durations by the length of time the journey was paused

3. How does real time interaction management (RTM) in IS help marketer to provide personalized content to user, Select multiple

A) Unified customer profile
B) Data aggregation
C) Orchestration

4. Which three ways can an administrator improve how quickly Journey Builder processes records for entry?
Choose 3 answers

A) Do not use a filter in the entry source to filter more than 50% of your contacts
B) Create a userlD and permission set that will be used only for the configuration of Journey Builder processing.
C) Create a pre-filtered, sendable copy of the data extension for each journey instead of using the same data extension for multiple journeys.
D) Use an ETLtool such as Automation Studio for large-scale segmentation before admitting contacts into Journey Builder instead of filtering contacts within the entry source.
E) Make sure you are connected to a fiber internet connection.

5. What is true about Einstein engagement frequency (EEF). Select 3

A) EEF uses only commercial send data not transactional
B) The model uses data available only in your account
C) Used to determine correct no of mails to be send so that there are less unsubscribes due to email fatigue.
email fatigue.
D) It uses last ISO days engagement data

Solutions: