Exam Name: Salesforce Certified Marketing Cloud Account Engagement Specialist
Certification Provider: Salesforce
Corresponding Certification: Salesforce Marketers
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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Engagement Studio | 17% | - Components of engagement programs - Updating engagement programs and assets |
| Topic 2: Email Marketing | 20% | - Difference between Emails and Email Templates - Email capabilities and use cases - Email reporting metrics |
| Topic 3: Forms, Form Handlers and Landing Pages | 20% | - Capabilities, use cases and metrics of landing pages - Capabilities, use cases and metrics of forms |
| Topic 4: Administration | 11% | - Recycle Bin capabilities - Relationship between Account Engagement and Salesforce - Field creation, editing and mapping |
| Topic 5: Lead Management | 24% | - Scoring and grading: definition and management - Completion actions - Lists: types, capabilities and creation - Automation rules: components and use cases - Segmentation rules - Page actions - Custom redirects: capabilities and use cases |
| Topic 6: Reporting and Analytics | 8% | - Conversion and engagement metrics - Dashboard interpretation - Campaign and lifecycle reporting |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
What are the benefits of warming up an IP address?
- A. Build up email reputation
- B. IPs don't work well when cold
- C. Increase Deliverability
- D. Avoid IP Blacklisting
Correct Answer: A,C 🗳️
Explanation: Only visible for ITCertMagic members. You can sign-up / login (it's free).
What would make the Salesforce connector become unverified?
- A. The connector user's Marketing Cloud Account Engagement password was changed
- B. The Salesforce account has reached the limit of the number of lead or contact records that could be created
- C. The Marketing Cloud Account Engagement account has reached the limit of the number of prospect records that could be created
- D. The connector user's Salesforce password was changed
Correct Answer: D 🗳️
Explanation: Only visible for ITCertMagic members. You can sign-up / login (it's free).
What is an identified visitor?
- A. A visitor who has provided their contact Information in a Marketing Cloud Account Engagement form.
- B. A visitor who has provided their organization in a Marketing Cloud Account Engagement form.
- C. A visitor whose organization has been identified using a reverse IP lookup.
- D. A visitor who has been matched with a Marketing Cloud Account Engagement prospect record.
Correct Answer: A 🗳️
Explanation: Only visible for ITCertMagic members. You can sign-up / login (it's free).
If a prospect clicks on a custom redirect after filling out a form, will the prospect's assigned Marketing Cloud Account Engagement campaign change?
- A. No, a Marketing Cloud Account Engagement campaign will always stay the same since it's a first touchpoint.
- B. No, it's not possible to change a Marketing Cloud Account Engagement campaign by clicking on a custom redirect.
- C. Yes, the Marketing Cloud Account Engagement campaign will change based on the page the custom redirect links to.
- D. Yes, but only if the Marketing Cloud Account Engagement completion action for the custom redirect is set to change the campaign.
Correct Answer: D 🗳️
Explanation: Only visible for ITCertMagic members. You can sign-up / login (it's free).
What variable tag must be included in an email to allow prospects to manage their email preferences?
- A. %%unsubscribe % or %% opt_out %%
- B. %%opt_out%% or %%email_preference_center%%
- C. %%unsubscribe %% or %% email_preference_ center %%
- D. %%opt_out%% report_spam %%
Correct Answer: C 🗳️
Explanation: Only visible for ITCertMagic members. You can sign-up / login (it's free).
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