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IBM M2090-618 Exam Syllabus Topics:

SectionObjectives
Topic 1: Sales Approach and Value Messaging- Value-based selling for midmarket customers
- Handling customer objections and positioning IBM solutions
Topic 2: Licensing and Packaging Overview- Licensing models for IBM Business Analytics offerings
- Bundling and sales packages for midmarket segment
Topic 3: Customer Use Cases and Industry Scenarios- Reporting, dashboards, and analytics use cases for midmarket clients
- Business performance management and planning scenarios
Topic 4: IBM Business Analytics Portfolio Overview- IBM Business Analytics solutions overview (Cognos Analytics, Planning Analytics, etc.)
- Midmarket positioning and value proposition
Topic 5: Competitive Positioning- Comparison with competing BI and analytics solutions
- Key differentiators of IBM Business Analytics

IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 Sample Questions:

1. Which is an accurate description of the buyers in the Business Analytics Mid market?

A) Buyers in the Midmarket are shifting toward the Line of Business.
B) Buyers in the Midmarket are shifting toward Finance.
C) Buyers in the Midmarket are shifting toward Operations.
D) Buyers in the Midmarket are shifting toward Information Technology.


2. An existing IBM Cognos Express Performance Management customer needs self service reporting, visualization capabilities in the form of reports and dashboards to drive decision making. Which solution would provide those capabilities?

A) IBM Cognos Express Business Intelligence
B) IBM SPSS Modeler
C) IBM Cognos Insight
D) IBM Cognos Disclosure Management Express


3. An existing IBM Midmarket customer would like to grow beyond 100 IBM Cognos Express users. What do they need to buy?

A) Entitlements for additional IBM Cognos Express users
B) Entitlements for IBM Cognos Disclosure Management Express
C) Entitlements for IBM Cognos Insight
D) A trade up to entitlements of IBM Cognos TM1 and or IBM Cognos Business Intelligence


4. What is the definition of an IBM sales stage 04 qualified opportunity?

A) The customer has funding and will buy something, and is considering multiple sources; uncertainty exists (no solution yet).
B) An opportunity exists within an organization to either solve a problem or take advantage of an opportunity that either decreases costs, increases revenue, complies with regulations or decreases risk.
C) The organization has funding (budget) or can achieve funding (budget) that is commensurate with the solutions that you provide, has people within the sphere of influence of the sponsor with the authority to buy. and has a compelling point in time when the solution to the issue should be implemented.
D) The customer has been BANT qualified.


5. Identify the scenario where IBM Cognos Express will NOT be the correct choice:

A) Bursting statements to thousands of customers
B) Reporting on inventory levels
C) Budget planning in the Office of Finance
D) Creating dashboards for Marketing


Solutions:

Question # 1
Answer: A
Question # 2
Answer: A
Question # 3
Answer: C
Question # 4
Answer: C
Question # 5
Answer: A

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