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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. What is Midtown Mart's share of wallet (SOW) for Category X?

Table shown:

A) 75%
B) 25%
C) 60%
D) 27%

2. What is the primary purpose of gathering Shopper Data in category management?

A) To increase the number of products on store shelves
B) To track the shipping process of products
C) To identify clear insights that guide actions and decisions
D) To monitor employee performance in stores

3. What are the primary data sources for shopper insights?

A) Retailer Loyalty Data, Syndicated Panel Data, Syndicated POS Data and Retailer Loyalty Data
B) Retailer Loyalty Data, Syndicated Panel Data and Syndicated POS Data
C) Retailer Loyalty
D) Retailer Loyalty Data and Syndicated Panel Data

4. Why is it important for Category Managers to align promotional planning with supply chain capabilities?

A) To ensure product availability during high-demand periods and minimize stockouts.
B) To increase the variety of products offered during promotions.
C) To reduce the need for supplier collaboration during promotions.
D) To prioritize marketing goals over supply chain constraints.

5. Why is it important to analyze cross-purchase behavior in Category Management?

A) Helps understand how shoppers buy across retailers
B) Helps understand how shoppers buy from month to month
C) Helps understand how shoppers buy across channels
D) Helps understand how shoppers buy across categories

Solutions: